IMPORTANCE OF DIGITAL MARKETING
SIn this world, 7.7 billion people were there and 4.4 billion people were using online services for their needs. Digital marketing is developing worldwide through the internet quickly to satisfy the people.
People have become highly dependent on online services by purchasing or selling goods, gathering information, and entertaining themselves through social media. It is more convenient as we get everything being in the home itself. Small scale industry can also reach everywhere and anywhere through this digital marketing.
It increases the revenue and profits of the marketer and reaches the brand worldwide even if they exist in remote places. The marketer’s information creates awareness and also plenty of information that reaches quickly to everyone across the world. We can update our knowledge also through Digital Marketing by reading newspaper apps or blogs, by searching about particular content, stock market updates, etc. That too in this pandemic period, people are highly dependent on online services to get their desires.
HOW DID INTERNET MARKETING WORK?
Internet Marketing is the online marketing that uses online to establish your brand. Internetworking in multiple ways.
- For utilizing the internet for purchase or sell goods.
- People get the relevant information and awareness through blog posts, via videos, images, etc.
- Bills, application forms, feedback forms, inquiry forms can be applied.
- To search for relevant information, we need search pages like Google, Yahoo, Bing, etc.
- To explore your brands and to have consistent viewers to your site through social media like Instagram, Linkedin, Twitter, Facebook, etc.
- Pay advertisements by clicking the ads and gaining profits and values.
- By purchasing or selling online, education services, games, diet, and nutrition updates, updates on an exclusive number of services through a variety of applications, etc by Mobile Apps too.
- Branding your products or services offerings through other sites or via media.
COMPARISON OF TRADITIONAL VS DIGITAL MARKETING
Digital Marketing is often compared with traditional marketing as they are related to each other. Traditional marketing is blog posts, advertisements in newspapers, magazines, media, posters, banners. Digital marketing is modernized marketing that posts blogs, advertisements through online services like website, social media, affiliate marketing, e-commerce marketing, email marketing, ebooks, video marketing, logos. As compared to traditional marketing, DM is easier though we get the relevant information from any place like home, remote places, wherever you are without moving from the place. Nowadays, most people read the news on mobile or laptop gadgets themselves. DM is reliable and cost-effective than our traditional marketing.
WHAT ARE THE TYPES OF DIGITAL MARKETING?
There are 7 types of Digital Marketing to interact with the audience to reach organic traffic. With these technologies, the marketer can reach a wider audience and convey the messages to attain the targeted results.
1.SEARCH ENGINE OPTIMIZATION(SEO)
SEO is the process of optimizing the website for organic search traffic which results on the top page of the SEARCH ENGINE RESULT PAGES. SEO gives exact and valuable information for the searcher when they search for. Google bot identifies the fresh content to rank higher on the search results. Higher ranking results in search visibility of the people for a wider audience and hence increasing sales and profits. It also gives the free brand establishment of the website to the viewers. For yielding good results in SEO, high-quality content, viewers engagement towards their website, on-page SEO, easily accessible from mobile devices. To attract the audience, every marketer should value them by building trust and credibility towards their web pages. If the viewer clicks on the relevant website, the page should not take much time to open as many of them won't wait for the delayed sites. So, landing page time should be relatively quicker than the competitor marketer.
Content Marketing is highly responsible for SEO to rank higher on search engine result pages. Without content, SEO doesn't exist. To write content effectively, research the content thoroughly about what you are going to produce, and should be understandable by the viewer and reachable to the audience. Image content and video content are also easily reachable to the audience as it is easy to understand the concept. Quantity is also important for the content as it should not get overloaded. Understanding the long-term and short-term goals of a customer also results in high-quality content. High-quality content makes you understand your viewers, and a high impression on your website, customer conversions, references also. Including keywords to the title of the content and inside your content is also one of the ways to reach the searcher in the search engines. An increase in viewer audience to the webpage is the first success of the marketer's target achievement. Most marketers believe that content is highly important in the digital marketing strategy to inspire searchers to yield customers' engagement to visit their website.
Email marketing is the communication between the marketer and the prospect through online services. It works effectively when the customer subscribes to the newsletter through their e-mails as the customer receives mail for the consistent updates on their website. They can also get reviews from the customers to update themselves and solve their issues as soon as possible. If the marketer understands their issues, it creates more value to the webpage. Good reviews lead to an increase in customer engagement. Nowadays, most people purchase products or buy food in hotels or visit restaurants/shops by reviews given by the customers only. so, customer satisfaction is the first achievement and leads the relevant webpage to reach the target.
Pay-per-click is a paid advertisement that is paid by the website to the other website to establish their brands. The marketer advertises their brands on search engines like Google, Bing for clicking their ads and thus the searcher reaches their website. The marketer has to pay them whenever the searcher clicks the ads. Marketers can furthermore advertise their offers through media that consistently run their brand ads. Placing ad quality is also most important as it should not feel disturbed by the viewer. It should be advertised such that it does not overload the webpage, should not interrupt inside the webpage, webpage loading time, clicking ad load page, should be relevant to the market values.
5.SOCIAL MEDIA MARKETING(SMM)
Social media marketing acts as a mediator to brand the marketer's website through social media forums like Instagram, Facebook, Twitter, Linkedin. The marketer can connect with the audience consistently through their blogs, videos, and images. SMM is a firm in which the marketers can utilize the media to give information and awareness, which creates good value to the website. It also allows them to place pay advertisements that are consistently displayed to publish their brands, it creates people to visit their site and attain their relevant services. In these social media, either customers or prospects who are following the marketers receive their activity posts regularly, retweeting the customers to see their messages, hashtags on their website to see their brands again, makes them visit the website either for purchase or to get the benefit of the services. They can enhance their followers with positive experiences and cultivate new ideas of their creativity and connect them with answers for their queries. This builds the relationship stronger and more trustable with the audience to achieve the targets.
Mobile Marketing is another way of utilizing the digital marketing campaign which is easier for the audience. People who are having mobiles, 90% of them installing apps to get in touch with the relevant apps to utilize their services. Most of the web pages also create apps to make it reliable for the audience to operate remotely from the mobile device. They have enormous applications in various industries to approach the customer and exhibit the values. Mobile Apps are a convenient way for the viewer to reach the services of the marketer. An audience can enable notifications in their relevant apps for the updated information or products or services posted on the website. An audience receives notifications frequently in which they can utilize the apps when they are in need. In these ways, we can reach our targeted audience and increase sales and profits.
By following SEO principles marketers can open the page for the eCommerce site. The eCommerce site is renowned for services like purchases, sales. The site has the structure of product descriptions, products, contact information, the order they offer, services, cash options, delivery options. Ecommerce marketing is very reliable for the audience as their services reach wherever they are. Nowadays people find it difficult to go shopping. Ordering online makes it easier for them and more reliable as they have a lot of options on offers, products, various brands and they enjoy services by being at the home itself. E-commerce marketing is an effective way to reach the audience in less time. Running your brand ads on social media channels and backlink the websites also reach the viewer's engagement and thus increasing sales and profits. Web page navigation, on-time services, and review of your webpage also increase the organic traffic for the websites. Keyword stuffing inside the content and quality content leads them to success in digital marketing. Ecommerce marketing strategy organizes the small-scale industry and also shines in these renowned marketing campaigns by building trust and integrity.
HOW FAR INCREASING VISIBILITY WORKS IN DIGITAL MARKETING?
To increase the visibility of the webpage, SEO optimization and technologies explained above are very much important in attaining organic traffic. Following the rules and regulations announced by google increases the traffic of the website which results in customer engagement for the website and enhances the brand organization. Bringing targeted organic traffic to the website results in success in the relevant field and it yields increased sales and profits.
WHAT DOES LEAD GENERATION INFLUENCE?
Lead generation is the process of creating interest in a product or service to a customer till they avail the products or services. Marketers nurture them till the customer avail the services for their target sales achievement. Marketers themselves call the audience and explain about their brands and make them buy or service enhancement. By lead generation, marketers increase brand awareness, make relationships with the customers, get leads in quality, and achieve target sales. This makes the marketers grow in their relevant field and reach potential customers.
Creating a website and expecting traffic in the short term is not a healthier way to achieve the target in digital marketing. It is a long-term achievement and if the website achieves once will not get stopped by anyone. While creating content or on a brand published on social media engagement, create such that it should not be created in a money-minded attitude and it should be engaged with marketing values. In digital marketing, viewers should get enough information on the marketer's website in which they remind your brand later also when they are in need. By Digital marketing, small-scale industries also reach a highly targeted audience and increase sales and profits.