First, we need to know these aspects to get brighter in digital marketing.
What is Digital Marketing?
Digital Marketing is the marketing that makes use of the internet and online-based digital technologies and the platforms To promote products and services. Digital Marketing had been developed in the 1970s by Rey Thompson who established digital Marketing by email marketing. From that, it changed the way of Businesses and brands Involving technology in marketing. People increased started spending more time on the internet. That too nowadays everyone was very much comfortable in accessing online purchases than going to shops for purchases. Buying products in online is very cost-effective.
Digital Marketing leverages different channels like search engines, Websites, social media platforms, emails, and mobile applications. It exhibits the results of peoples search requirements and the advertisements of the needful.
There are many types of digital marketing. They are
- CONTENT MARKETING
- SEARCH ENGINE OPTIMIZATION
- PAY-PER-CLICK
- SOCIAL MEDIA MARKETING
- EMAIL MARKETING
- AFFILIATE MARKETING
These are the uses of online channels which increases the brand awareness among consumers.
STRATEGICAL APPROACH FOR A GOOD CONTENT:
CONTENT MARKETING
Content Marketing is a strategical marketing approach that is mainly focused on creating and distributing valuable and relevant content to attract a clearly defined audience and ultimately to drive profitable customer action and to bring measurable results.
Creating valuable content is very much important in digital Marketing to increase in your website traffic. People mostly approach a website with good reliable content to know the details of it and clarify their doubts.
- RESEARCH- Analyze your market and identify your target audience.
- PLANNING-Set your strategic Objectives and plan your action.
- CREATION & OPTIMIZATION: Create relevant content and optimize it before publication.
- DISTRIBUTION-Distribute your content through the right channels.
- ANALYSIS-Analyze your performance to improve your strategy.
SEARCH ENGINE OPTIMIZATION
Search engine optimization means optimizing content and a technical set-up to reach your website so that your page appears at the top of the search engine that results for a specific keyword. It is the process of Improving your site to increase its visibility for relevant searches. The better visibility of your pages in search results, improve your attention and attraction towards your existing customers to your business. SEO is a fundamental part of digital marketing because in a day to day life, people searching for everything to get information regarding their needs. Greater visibility and ranking higher in search results Impacts in good traffic of your brands and improve your website to reach a higher level. Also, the search results give users direct answers and information in the result page itself than going to other websites. It gives information regarding the product, brand and services.
STRATEGICAL APPROACH FOR A GOOD SEO(SEARCH ENGINE OPTIMIZATION)
- Try to target exact business analysis.
- Do keyword research.
- Content optimization.
PAY-PER-CLICK
PPC or pay per click is a page search. PPC ads are effective, flexible, and visible for many different types of organizations. Paid search is the search you only pay when you clicked. These are the ads that are present on top whenever you search for a relevant keyword. SEO is an organic search and PPC is spending money on that ad by paying money by clicking on it. By these people buy your product. By people visiting on your ad it generates more traffic to your website and rank your website on top.
STRATEGICAL APPROACH FOR A PPC:
- People should reach your website without any disturbances.
- Precision- higly targeted audience.
- Agility- performance measurement data.
SOCIAL MEDIA MARKETING
SMM or Social Media Marketing is a powerful way for businesses of all sizes to reach your prospects and customers. It is also a form of digital marketing in which your content and products reach in an effective manner. SMM is very much important because people highly spend their most times in the internet. It increases the website traffic, builds conversation with the clients, awareness on the brands on the social media platforms. Right social media platforms for your product promotions are Facebook, Twitter, Youtube, Instagram, LinkedIn.
STRATEGICAL APPROACH FOR A GOOD SMM:
EMAIL MARKETING
Email Marketing is the oldest and most effective way of communication with clients. It is the most and direct and effective way of connecting with your leads, nurturing them and turning them into customers, consistently winning out over all other marketing channels. 72% of people prefer receiving promotional content through email, compared to 17% who prefer social media.
STRATEGICAL APPROACH FOR A GOOD EMAIL MARKETING:
- Build your own list
- Do not send out adds all the time.
- Establish our goals properly
- Select a type of compaign that you want to send out
AFFILIATE MARKETING
Affiliate marketing is promoting a product in return for a commission on the sale. It is also known as performance marketing. Affiliates are the people who are outside act as a commission agent.
IMPORTANCE OF DIGITAL MARKETING
- While speaking about the importance of digital marketing, an increasing number of sales is very much important to access your website in traffic.
- Also, branding your company and promotion of it is important. Your webpage should place on top of google ranking is highly effectier in Digital Marketing consultant.
- Strategize your marketing should be an important goal and everyone should easily access your marketing channels are important.
- You should have better relationship with your customer is also very important in Digital Marketing.
- You should have a better knowledge in Digital Marketing and updation in technologies and should always supervise the work of other marketing proffesionals and their implementation of strategies.
TO BECOME A DIGITAL MARKETING CONSULTANT
- Always you should update yourself in the current marketing strategy and should have more knowledge in establishing new ideas to engage with your existing customers.
- Keep traffic to your websites and promotions by giving additional information about your business and brands.
- Ensure good user experience in clear navigation like customer should access few clicks to reach you.
- Select your domain and target the most popular keyword and write effective content based on the keyword research.
- You should have good working skills in SEO, SMM, Email marketing, Mobile applications.
- Create own marketing campaigns to assist formulation strategies.
- Should have hands on experience to plan and monitor the business process analysing the growth using google analytics.
- Should be able to create new marketing trends in your brands to reach the customers effectively.
SKILLS REQUIREMENT FOR DIGITAL MARKETING CONSULTANT
Digital Marketing consultants must have atleast a bachelors degree in marketing, business or any related required field. They should have the knowledge of how to implement our brands in the social media marketing and to connect with audience and target them to become a customer. They should have much knowledge in working with any related fields like SEO, content marketing, social media marketing, usage of word press, google analytics. They should set goals and should have the capability to achieve their goals and measurable results. They should have the proffesional knowledge to have strong leadership skills and approach with their customers. You also should be able to handle the customers by replying in a polite manner and to sustain them with your engagement.
BENEFITS AS A DIGITAL MARKETING CONSULTANT
If you are choosing your career as a digital marketing consultant, you can work in an office as a full-time employee or at home as a part-time employee and complete your work on a flexible schedule.
- You can have a clients all over the world as you are going to connect them via internet.
- Always you can update your skills by learning on the internet resources easily by courses or on your own.
- Sucessful marketer can earn high amount of money as your presentation obeys rules and creativity that establishes your work.